Brita Water Filters

No other company in the business of manufacturing water filters has the name recognition that the Brita company enjoys today. In countless households, the pitcher of water that's kept in the refrigerator is referred to as just "the Brita," and guests know to pour themselves glasses of cool, clean drinking water not from the tap - but to go instinctively for the Brita pitcher.

There's a reason for this. The Brita company has spent decades working on developing affordable, easy to use water filtering systems for domestic use. When other companies were focusing on industrial water filtration systems, Brita was thinking about residential use. Brita, a family owned company since its founding in 1966, started out working on water filtration systems for use with car batteries, but early on acknowledged that clean drinking water was a real issue in many domestic settings, and turned its attention in that direction. Decades later, the company is famous world-wide for its water filtering pitchers, faucet-mounted filters, and refrigerator water filters.

Brita water filters are filled with activated carbon and ion exchange resin, which are safe, reliable materials known to work effectively to rid water of undesirable elements. The Brita company has designed an easy to use cartridge that has become familiar in many households. Brita filters are effective at reducing chlorine taste and odor levels in your water; some Brita filters also reduces lead, copper, and aluminum, all metals that adversely affect your water quality. Brita filters remove only trace amounts of fluoride from your water.

The Brita company works to assure you and your family that you'll be drinking the cleanest water possible. The EPA has worked to maintain standards for our water supply, which is fine as far as it goes. But the problem is that the EPA isn't able to control what happens to the water once it leaves the government-controlled treatment areas. Pipe systems, the ground, and countless other materials that water comes in contact with before it comes out of your kitchen tap will affect the quality of your water. This is why it only makes sense to have Brita filters working for you at the end of the water pipe.

One of the nice things about the Brita company is that, unlike other companies, it's always thinking "small" about its filter systems. Brita focuses on what it does best: it makes water filters for small, finite, heavily used water outlets. Your refrigerator, your kitchen sink, your bathroom sink, and your kitchen water pitcher: these are the places where you will find a Brita filter working hard.

Brita invented the jug-style water filtration system. In 40 years the company has grown so much and never strayed from its original purpose of making water as clean and safe as possible. You can't go wrong with a company like that, and this is why the public gives Brita its due by keeping it the most popular water filtering system.