Karl: Welcome to Water Wisdom sponsored by WaterFilters.NET. I’m your guest host Karl and with me today is Bob Roney from ZeroWater.
Bob: Thank you, Karl.
Karl: Thanks for being with us today.
Bob: Glad to be here.
Karl: And the filter life… Can you say something about how that works--in terms of how long you can expect a filter to last?
Bob: That’s the number one question that people ask about: how long a filter lasts. And it all is dependent upon the TDS reading that you start with. So if you think about it, if you are in an area which has high TDS, three- to four-hundred, you’re going to have a filter that has to work that much harder to take all the dissolved solids out of the water. So it is logical to assume that it's not going to last as long in those areas as it would last in an area where the reading is under one hundred. But what we do is, we provide you with this chart in every device and it basically says from different TDS readings, how many gallons you should expect from the filter. But one of the things (the reasons) we give you the meter, is: One, that lets you know, how good or how bad your water is to start. But more importantly, you now have the exact reading, as to when to replace your filter. And all our literature on all our boxes and everything, will actually tell you to replace it, when it gets to 006.What happens is, when it gets to 006, all those ion exchange resins that are in the filter, they are used up. And that value will go from 006 to much higher very, very quickly.
Karl: Okay. So essentially when people first install a filter, they should be getting that 000 reading on their TDS meter.
Karl: And then when it gets to 006, it’s time for a new filter.
Bob: Time for a new filter.
Karl: And that would just largely depend on the water quality in your area.
Karl: And then I understand you have a unique program for recycling the filters and for those who have an environmental consciousness, that's a really great opportunity.
Bob: Yeah, if the consumer will return the filter to us, postage paid, we will recycle the plastics, and regenerate the resins. And in turn, for paying for the postage we will send them $10 worth of coupons, off their next purchase of the filters.
Karl: Great. So there is some savings built in for them, as well as just the knowledge of their helping to preserve resources.
Bob: Right. Exactly.
Karl: And then my favorite part of what you have to offer is this great demonstration you can do, illustrating what ZeroWater is all about.
Bob: So, just take a look. If you could handle me that blue bottle, please? So this is water that I just took out of the tap here in the office. You could read that to me.
Karl: Yep, I don’t think that’s quite in the water there.
Bob: Oh, there we go.
Karl: Yeah, it looks like it’s reading about 245 parts per million.
Bob: 245 parts per million. Now just as a benchmark, the national average for TDS in drinking water, is somewhere between 180-200. So this is a little above. A little above but not much. So what we're going to do: we will put that through our filter. And as it’s going through—actually, hand me that other one, because enough of it has gone through that we can measure. And you can see, it turned to zero.
Karl: I see that. That's impressive.
Bob: So we took 245 to 0.
Karl: It’s simply a matter of pouring it through a pitcher filter.
Bob: Correct. So now, let me put that zero back under here. Let me take this glass. I'm going to add some red wine. Red wine has a lot of sediment and fermentation as alcohol, and we'll measure that, and that gets to 561. So that’s… well, well, well, well...
Bob: One of the, one of the things about doing the red wine--aside from it having high TDS content--red wine has dissolved solids that you can see. So it’s very visual. Tap water--when we take it out like we did--245 turned to 0--has dissolved solids that you can taste but not see. So this is a pretty visual demonstration of the power of the technology.
Bob: And the first thing you notice is, all the color is coming out of it. So all the red and sediment, fermentation and the alcohol, is coming out.
Karl: This is great. This is my favorite part.
Bob: And, actually, if you could—here’s that other glass you can just put under there… You certainly have enough… There you go, 000.
Karl: Back to zero.
Bob: So it took everything out.
Karl: And then my favorite part is to sample the water.
Bob: You shouldn't be able to taste any alcohol.
Karl: Not at all. Thank you, Bob.
Bob: Well, thank you very much.
Karl: You're most welcome. You've been watching Water Wisdom sponsored by WaterFilters.NET. I'm your guest host Karl. Thanks for watching.